CREATIVE

Re-branding
Rebranding

Make careful decisions and act boldly

Successful branding can not only give the team clear goals, but also create career growth. But brand reengineering is definitely not as simple as simply changing the trademark or packaging design. There must be a clear strategic approach behind the change. The process of brand reengineering must also rely on professional methods and management to implement it. After all, this is a symbol of the company's commitment to future development. Change is not easy, but if you make changes when it is not right, you will miss the opportunity for corporate growth. Are you ready to make a change?

Make careful decisions and act boldly

Brand visual design

Through systematic and malleable design, we define the behavior and performance of the brand, which can range from website to graphic design, printing, dynamics and sound... etc., through the integration of design, evaluate and optimize the feeling and posture conveyed by each aspect of the brand.

Visual recognition is through systematic visual design, such as LOGO design, brand colors, fonts, and related visual images, so that the brand touch points show a consistent visual image.

From the perspective of the corporate identification system CIS, visual identification VI is only one part of it. If the brand reengineering only adjusts the brand's visual identification, but the concept identification MI and behavior identification BI are not adjusted, it's like a person has changed clothes, but the behavior and thoughts remain the same. Imagine that this will change our attitude towards this person.Is it cognition?

Brand reengineering and organizational change are inseparable. Brand reengineering is actually brand change.
As mentioned earlier, to build consumers' associations, it takes all aspects of the brand's efforts to establish a consistent association in the hearts of consumers from all aspects. Therefore, it requires the cooperation of various departments to make changes in unison in order to effectively achieve the goal of brand reengineering.

We often say that "organization is the foundation of the brand", but in the development process of most enterprises, because each department is busy with its own affairs, excessive division of labor and lack of communication, it is easy to form a cross-effect between departments, that is, the situation where each department is fragmented, the direction of the brand has also become a multi-headed carriage, which is naturally not easy to establish in the hearts of consumers.Make a consistent association. But brand reengineering requires joint efforts between departments to succeed, so how to solve such a problem?

Through rigorously planned workshops, the brand's core team can conduct high-quality dialogue, discussion, co-creation, and decision-making
Just like the concept of Xinli brand construction we put forward, as well as the core 3C elements of Xinli brand: Conscious, Concept, and Connection, of which Conscious refers to a sober organizational team. A sober organizational team is the foundation of brand development, and this sobriety is not only about a deeper understanding of the external market and consumers, but also a deeper understanding of the needs, ideas, characteristics, and strengths of internal organizational partners. In order to be able to set goals more effectively,And work together to achieve the desired change. Fabos uses a unique workshop design and a parallel model of consultants and coaches. In addition to giving companies appropriate advice in the role of consultants, Fabos also guides the brand core team to learn and understand the brand's constructive thinking, and guides the organization to construct a brand strategy that is suitable for its own development through coaching methods. Strategy.

Make careful decisions and act boldly

Corporate website design

Through systematic and malleable design, we define the behavior and performance of the brand, which can range from website to graphic design, printing, dynamics and sound... etc., through the integration of design, evaluate and optimize the feeling and posture conveyed by each aspect of the brand.

Diverse backgrounds, in-depth professionalism, and a sincere heart

Brand is a comprehensive concept, and the brand business is composed of multiple fields. In order to effectively solve the problems encountered by our customers in brand development, we integrate expertise in consumer and market research, business and marketing strategy, and design and innovation to help our customers develop their brand business from a more comprehensive perspective. More importantly, the mentality of all partners in the team who sincerely try their best to assist customers in the growth of their brands is the key to making Fabos truly different.